Airdrop

An airdrop is a marketing strategy employed by blockchain projects to distribute free tokens or coins to a large number of wallet addresses. It can increase visibility, generate buzz, and attract attention to a project, especially during its early stages. By distributing tokens widely, projects aim to stimulate network effects, encouraging greater adoption and usage of their platforms or services.

2. Community Building: One of the primary goals of airdrops is to attract and engage a wider audience within the cryptocurrency community. By distributing tokens to potential users, projects foster a sense of belonging and loyalty among participants. This community-building aspect is crucial for launching and promoting new cryptocurrency projects.

3. Token Distribution: Airdrops offer a fair and inclusive means of distributing tokens, ensuring broader ownership and decentralization of the project’s ecosystem. This widespread distribution is vital for the decentralization and security of the network.

4. User Incentivization: By rewarding existing users and attracting new ones, airdrops encourage continued engagement and word-of-mouth promotion. They serve as a way to thank early supporters and loyal community members, creating a positive feedback loop of engagement and growth.

The Airdrop feature can satisfy 4 major needs: TGE, Long Term Incentives, Contest Rewards, and Vampire Attack.