Social Media & Community Growth Case
Learn how to grow your social media and community on TaskOn.
Last updated
Learn how to grow your social media and community on TaskOn.
Last updated
For projects, amplifying social media exposure and expanding the community presents a challenge in their growth journey. When a project is tasked with swiftly and efficiently capturing a substantial user interest on social media within a constrained timeline, and seamlessly integrating these users as high-quality participants into the community, this challenge becomes even more formidable.
Perhaps drawing insights from the collaborative campaign of TaskOn and HAQQ Network: To rapidly expand social media exposure and community scale within a short timeframe, HAQQ partnered with TaskOn to launch a campaign. In this campaign, users were simply required to follow social media accounts, retweet campaign posts, and join the community to fulfill tasks, thereby sharing the prize pool totaling 50,000 CAPs.
At the end of the campaign, more than 37,000 users participated, with 33,000 successfully completing all tasks and receiving rewards, resulting in an impressive completion rate of 89%.
The high participation numbers on the campaign page were mirrored in real-time growth across social media and the community. During the campaign, HAQQ's Twitter followers increased by over 47,000, while Islamic's Twitter followers grew by around 97,000. Impressively, the campaign tweet garnered over 34,000 retweets and achieved an exposure of over 350,000. Additionally, Discord members also rapidly surpassed 200,000 during the campaign.
The growth in social media and community data underscores the significant impact of this campaign.
Let's break down a few key steps that contributed to the success of this campaign:
Clear and Simple Tasks: Given that the primary objective was to drive growth in social media and the community, the entire task design revolved around this goal. Strategically, Twitter and Discord were chosen as key indicators of this growth. TaskOn's campaign participation interface was designed to be clear and straightforward, enabling users to immediately grasp the project's message: follow social media accounts and join the community. This approach encouraged a broader spectrum of users to join, aligning perfectly with the focus on community expansion.
If your goal also involves growing social media exposure and community, it might be worthwhile to draw inspiration from this campaign and use it as a launching point for rapid expansion. Learn how to create a campaign on TaskOn now.
Timely Reward Distribution: The real-time reward distribution mechanism, as observed on the campaign's details page, was noteworthy. Distributing rewards immediately upon task completion effectively heightened user motivation, fostering increased participation.
Effective Utilization of Promotion Channels: Leveraging promotion channels stood out as another key factor contributing to the campaign's success. Following the campaign's launch, both TaskOn and HAQQ actively promoted the campaign across social media platforms. Furthermore, TaskOn specifically allocated a carousel section and a dedicated recommended spot on the campaign page.
It's important to note that only campaigns from verified projects can be displayed in the recommended spot on the campaign page. This is beneficial for gaining greater exposure, so it's advisable to create your project space and complete the verification.
The daily social media growth data indicates that there is a noticeable increase in user engagement during the initial days of the campaign and also on the final day. Therefore, it's essential to capitalize on these two prime periods of heightened user participation.
Through a collaborative effort between HAQQ Network and TaskOn, remarkable achievements in social media and community growth were attained within a span of 20 days. The combined growth of 140,000 followers across the two official accounts and the evident transformation in exposure on social media paralleled significant changes in community members and engagements. These impressive statistics vividly demonstrate how HAQQ harnessed its partnership with TaskOn to effortlessly achieve growth in both social media exposure and community engagement.
This is your moment to stand out and maximize this opportunity.
