> For the complete documentation index, see [llms.txt](https://taskoncommunitys-organization.gitbook.io/entity-hub-for-business-end/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://taskoncommunitys-organization.gitbook.io/entity-hub-for-business-end/case-study/festival-marketing/2023-christmas-epic/how-to-design-your-festival-campaign.md).

# How to Design Your Festival Campaign?

### Task Design

The project, aiming to strengthen `brand awareness` and foster `community growth` through its Christmas campaign, opts for `off-chain tasks`, with a focus on social media engagement and other related aspects.

![](https://lh7-us.googleusercontent.com/SnMK-Gj2kx5oFR21qK3Db2IWhPnzAEz7_m0cb1rCmaKbSlqT6R5xYcL502J-idccUzUPgI_QRNEbz4H790swpSshg2uiOH1-eILjZXUo5zQOv_2MWgBMA1HKAfqmdVu-ST2Gi4gUeh9aY8WNdrpytZ9Jg-ipfLSe0iYSm-maK7_6EXh17OV_UI54jn-udQ)

To ensure simplicity in task quantity and enhance `user conversion rates`, consider using the `Optional` and `Mandatory` feature. Designate tasks directly related to primary data growth as mandatory. Simultaneously, set less critical tasks as optional.

![](https://lh7-us.googleusercontent.com/9A7Wy05IF7j0RFr35Cf_DJlCPrFzzDWneogQv5-LHxP-76s_bPkxoMMdgX2r857zaI8jc9zlAgUX2NGPvhwYB11X7a5ZUycw21QbeuF9QPkLdrgml436DH1NZ9lodnf1JrGyeTuXr4tsJOv776T8TDI9BDDOAlmAOnCd8washRAq5IMGd-Z6J2kJueNZZg)

If your social media followers and community have reached a decent scale, and you aim to further grow your product's `user base`, setting campaigns as `on-chain tasks` is appropriate. Due to On-chain tasks come with a certain threshold, and TaskOn Points feature can assist in increasing user `conversion rates`. 

![](https://lh7-us.googleusercontent.com/fAd-Y102arShFVY97eSS56Xh3xZXhUSgd7chxKtAaDoLo1n_1sSiuj5hEWs6BdAh94OQZfeGXnHTg4_zaRMoSzfYufq29ZaFoCNwkHLu822OYCPntmdf4kH7xW2uOwU2fqoFVAJ5gnuvAmLl-NSdiT7aENnbifQVHIHCd9GWpM_9pvN6vytXrBuiGINQww)

The points feature is directly linked to the `Leaderboard`, serving as a metric to assess user engagement and task completion. By leveraging the points system, you can effectively allocate rewards for your campaigns, ensuring that genuine users receive appropriate recognition.

Tips: Similarly, utilize the Optional/Mandatory feature, designating crucial On-chain tasks as mandatory and less critical ones as optional.

### Rewards Settings

In addition to task settings, you can enhance participation in campaigns by setting rewards. 

* Guaranteed

Both `Tokens` and `NFTs` support the option to pre-deposit rewards on TaskOn. Users are more inclined to engage in campaigns with explicit rewards, and pre-deposited rewards provide tangible and visible incentives. 

Campaigns with pre-deposited rewards will be remarked ‘`Guaranteed`’ on the explorer page, boosting click-through rates.

* Gas Free

`Gas free` activities reduce participation barriers, attracting more users, increasing satisfaction, and avoiding potentially lower conversion rates due to gas fees.

Campaigns with gas-free rewards will be remarked ‘Gas free' on the explorer webpage.

After creating campaigns, the key lies in devising effective `promotion strategies` to ensure the event gains broader exposure.