A Comprehensive Guide to Elevating Brand Influence on Twitter with TaskOn
Last updated
Last updated
According to the survey report released by Kepios, nearly 5 billion people globally are active on social networks, accounting for 60.6% of the global population. On average, social network users worldwide spend over 2 hours daily on these platforms. This indicates a growing preference for obtaining information and engaging in communication through social media.
For Web3 projects, there is currently no Web3 social product that can rival the traffic of traditional Web2 social media. Therefore, leveraging the popularity of traditional Web2 social media platforms is a necessary means to enhance brand influence.
Twitter(X), as a mainstream marketing channel with over 241 million daily active users globally, holds significant influence in markets such as the United States, Japan, India, and the United Kingdom. Through Twitter marketing, you can establish international brand awareness, engage with users, and enhance brand influence and user loyalty.
Utilizing TaskOn can assist you in conveniently leveraging the functionalities of Twitter, creating your Twitter brand account, and facilitating the execution of brand marketing strategies.
Currently, TaskOn supports a total of six Twitter task templates: Post a tweet with specified content; Follow Twitter; Like a tweet; Quote a tweet w/ hashtag; Quote a tweet & tag; Retweet.
Each task template plays a unique role in enhancing brand influence.
Encourage users to share brand stories, promote products, and convey user-centric brand philosophy; presenting products from the user's perspective can easily resonate with other users.
Increase the number of followers, and expand the brand's audience; followers could potentially become customers or loyal fans of the brand.
Adding a "Retweet" task to your campaign serves the purpose of sharing your brand content through other users' posts, expanding the reach and exposure of that particular tweet.
With the "Quote a Tweet & Tag" task, users are encouraged to interact with the tweet, quoting it with their comments, tagging other users, and spreading your content to a broader audience. This form of interaction helps in establishing deeper connections with users.
Whether it's a quote or a retweet, both actions allow you to showcase interesting or valuable content to a wider audience, simultaneously propagating the original projects' information across social media. This contributes to building a more extensive social network. The number of quotes and retweets is displayed in the tweet's status bar, indicating the level of attention and popularity, thus enhancing impressions and increasing the exposure of your brand or official account.
Using hashtags from Twitter Trending associates your tweet with specific trending topics. When users search or click on a particular hashtag on social media platforms, your tweet will be displayed in relevant content, enhancing exposure opportunities. Guiding users to engage in discussions related to specific topics amplifies the tweet’s influence within those topics, ultimately increasing its exposure.
Liking a Tweet indicates user approval and support for the content, contributing to a positive brand image. Through likes, users express their appreciation for the content, and liked tweets leave a trace in the user's profile, visible to other followers, arousing their interest. The number of likes is also a key metric for assessing the popularity of a tweet, helping to enhance its overall impact.
Depending on your campaign objectives, combining different task templates will yield effective results.
If your project just opened a new social media account, you need to let users know your brand story while expanding the follower count to increase account credibility.
In TaskOn, when setting up activities, choose “Post a tweet with specified content + Follow Twitter”.
When setting up “Post a tweet with specified content”, input the content you want users to share on social media, such as: “From concept to reality, how our product came to be. Let's share some behind-the-scenes stories. [insert your website or anything related]"
If there's a connection between the ongoing industry trends and your project, capitalize on the momentum to promote your initiative. Launch a campaign on TaskOn, encouraging users to retweet your tweet and quote it with relevant trending hashtags. Utilizing trending hashtags effectively increases the visibility and quality of your tweet. Being featured in the trending section exposes your content to a broader audience, as Twitter users exploring the hashtag are likely to come across your tweet.
Establish deeper user connections and boost brand exposure on relevant topics. If your project has recently achieved a milestone or entered into significant partnerships, encourage users to quote the target tweet, adding your desired hashtag.
Quote a tweet & Tag: The tagging feature allows users to mention three friends or specify Twitter handles by choosing “tag 3 friends” or “specified” providing flexibility in engagement.
If you've posted a crucial tweet and want to maximize its exposure in a short period, you can leverage TaskOn's Twitter templates to boost the tweet's visibility: Retweet, Like a tweet, Quote a tweet w/ hashtags, or Quote a tweet & Tag can significantly enhance the tweet's visibility and appeal.
In addition to launching your campaigns, collaborating with other projects for joint activities can significantly enhance your exposure on Twitter. TaskOn Event feature allows the integration of multiple campaigns. When you and your collaborators set up your respective campaigns, you can choose Twitter task templates such as “Follow Twitter”, “Retweet”, “Like a tweet” and more.
Setting up multiple “Follow Twitter” templates ensures that even if users complete tasks from only one campaign, the number of followers increases for all participating projects.
For joint activities, it's beneficial to have a main promotional tweet covering the event reward pool, participating project details, and more. Include the tweet link to the campaign tasks, encouraging users to retweet, like, and quote this tweet. This maximizes exposure and consolidates traffic from all partners, attracting more potential users and generating interest in the project through social media.
Start enhancing your brand influence by launching campaigns on TaskOn, with Twitter marketing at the forefront.
