Airdrop
Enhance brand awareness and expand the user base.
Last updated
Enhance brand awareness and expand the user base.
Last updated
An airdrop is a marketing strategy employed by blockchain projects to distribute free tokens or coins to a large number of wallet addresses. It can increase visibility, generate buzz, and attract attention to a project, especially during its early stages. By distributing tokens widely, projects aim to stimulate network effects, encouraging greater adoption and usage of their platforms or services.
The Airdrop feature can satisfy 4 major needs: TGE
, Long Term Incentives
, Contest Rewards
, and Vampire Attack
.